Erick is the Founder and CEO of Crash City Guides, a location-based attraction discovery app and website currently being incubated out of Idealab.

Prior to Crash, Erick held executive level positions at ThisNext, Razorgator, and Ticketmaster where he led the Design, HTML, Content, Marketing, and Product Management teams at TN and RG, and Design, HTML, and Content at TM. In addition to his role at Ticketmaster corporate, Erick founded and ran the company’s creative agency, Cottonblend, whose clients included AMEX, TicketWeb, Herbie Hancock, Sony Centre, Shows in Branson, and The Troubadour.

In 2008, Erick took Cottonblend independent and built an entirely new design and development studio from the ground up. As a creative agency, the award-winning Cottonblend worked with clients like The Hollywood Reporter,, DexKnows, and Crowdrise. The fledgling design studio also founded Cuteness Pet Community (, and The Pixel Awards (

Erick currently lives in Venice, California with his wife, Lisa, and his identical twin daughters, Ella Moon and Hadley Star.