Jeff Zwelling is CEO of the cross-channel marketing technology company Convertro.

Jeff started out in the video game industry which means that he’s always trying to make the same box do things that nobody else thinks can be done. He then went to GeoCities where, against all odds, he successfully helped to monetize the first social network. As a founding partner of Pathway Ventures, he helped productize Vcommerce and Avamar (which sold to EMC), then went on to create EchoSign (which he sold to Adobe); the leading e-signature platform today. In addition, he led the LBO of Columbia House (which sold to BMG), and during this period, Jeff started a lighting company named YLighting (which he sold to Alpine Investors), where the online marketing technology and strategy of YLighting became the key basis and origination of Convertro.