Matt Weghorst is founder and CEO of Cojoin, a next-generation data analysis startup in Santa Monica. His experience spans from database design and development to marketing strategy and conversion optimization. Before Cojoin, Matt was COO of the EduSearch Network in Hollywood, CA, where he created and used sophisticated business intelligence systems to optimize a large, complicated lead generation network. At EduSearch, Matt noticed a market gap between web analytics, enterprise BI tools, and spreadsheets, which inspired the formation of Cojoin. When he isn’t exploring a new set of data or guiding his agile development teams, he is at the beach with his wife and 1-year-old daughter.