Matt Weghorst is founder and CEO of Cojoin, a next-generation data analysis startup in Santa Monica. ¬†His experience spans from database design and development to marketing strategy and conversion optimization. ¬†Before Cojoin, Matt was COO of the EduSearch Network in Hollywood, CA, where he created and used sophisticated business intelligence systems to optimize a large, complicated lead generation network. At EduSearch, Matt noticed a market gap between web analytics, enterprise BI tools, and spreadsheets, which inspired the formation of Cojoin. When he isn’t exploring a new set of data or guiding his agile development teams, he is at the beach with his wife and 1-year-old daughter.